> For the complete documentation index, see [llms.txt](https://competitions.gitbook.io/competition-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://competitions.gitbook.io/competition-docs/other-features/sales-report.md).

# Sales Report

Sales Report is a customised report for Competition sites.

It is based on Order data and generates automatically, you'll find it under Sales Reports in the Admin backend.

### Revenue & Analytics

This is the main dashboard on Sales Report showing a breakdown of insights and charts

<figure><img src="/files/Pjmq8x7mVpqacBMZGend" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/NDXNC0jHScokKtcRVrU7" alt=""><figcaption></figcaption></figure>

### Competition Revenue

This section shows profit and revenue breakdowns per competition, these can also be exported, you can tweak to date ranges which follow the order paid dates

<figure><img src="/files/wdRfeaNPAI6MDNdka74N" alt=""><figcaption></figcaption></figure>

### Instant Analytics

We also offer analysis on Instant win competitions with insights on the performance of them, this shows you the value real-time of your instant competitions and their potential to make a profit

<figure><img src="/files/uHrphc5CvofJiun401Kr" alt=""><figcaption></figcaption></figure>

### Customer Analytics

Specific insights about your customers with Cohorts, P/L, Winnings & much more

<figure><img src="/files/L23SdSuD0ckLG2JQ4RLa" alt=""><figcaption></figcaption></figure>

### Specific Customers

<figure><img src="/files/fOHlLb2X66K5hNXOqbvg" alt=""><figcaption></figcaption></figure>

### Live Statistics Widget

On the Edit Competition page you'll also be able to see a Live Statistics widget that provides a summary of your profit.

This widget serves as a utility to help you check your instant wins odds, profitability, winning frequency and various other metrics.

<figure><img src="/files/ehoOMD0NtHP4mxTC5Y2Y" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/TgvOou0NdpRGDAhnBYHt" alt=""><figcaption></figcaption></figure>